Waterproof flooring in Paramus, NJ from G. Fried Flooring & Design

Is COREtec a waterproof flooring?

When people come to us saying they wish they could have waterproof wood floors, the first thing we suggest is for them to look at COREtec flooring. COREtec makes luxury vinyl plank, which is already 100% waterproof with true-to-life, nature-inspired echoes, even more gorgeous designs and realistic hardwood patterns that work in any environment, from farmhouse to coastal and contemporary. We encourage you to come into our waterproof flooring store in Paramus, NJ, to learn about this incredible product.

Even more realistic

COREtec, like most luxury vinyl plank (LVP), is meant to echo hardwood, but while (LVP) relies on images, COREtec melts resins, stabilizers, and other substances together and then presses into planks of a variety of widths and lengths. The planks are then strategically randomized to give the overall floor grains, finishes, and beveled edges.

We’ve had some of our customers tell us they thought they were looking at natural wood planks at first and, since these are waterproof floors, they are ideal for the kitchen, bath, or laundry room, but stylish enough to use anywhere, from the living room to the bedroom.


It doesn’t matter if your family is large or small, if you have kids or pets, or even do a lot of entertaining.  This floor can stand up to anything.  Like most LVP, COREtec flooring has four layers, but one of them is an extra layer of vinyl to replace what would typically be the image layer.  At the very top is a clear, strong melamine coating that protects the floor from scratches, scuff and keeps spills at the top waiting to be wiped off.  Under the vinyl top layer are the core and cork underlayment.

COREtec is also easy to clean with daily sweeping and weekly mopping, but avoid wax and shine promoting cleaners. These floors can float; here, the pieces click together, mat, and then hover over the subfloor without nails or glue.

From the initial purchase to installation, we can do it all and even give you some care tips. You’ll also get both a free quote and design consultation, so visit the G. Fried Carpet showroom in Paramus, NJ. We’re convenient also to Ridgewood, Mahwah, Upper Saddle River, Franklin Lakes, and Wyckoff. Check us out for your waterproof flooring upgrade.